It’s time to square your shoulders. Brace yourself from the cold and march bravely through the mist, past a secret staircase concealed deep in the ice and in to a Norse ice bar unlike no other.
Stand tall like a Viking my friend and #DrinkWithTheGods
Yes – PSD Ice Art are the fabulous ice sculpting team behind the brand new ice sculptures at the iconic ICE BAR London.
We’ve sculpted, chipped and carved a staggering 30 tonnes of ice into a spectacular new theme called ‘VALHALLA CALLING’ and it couldn’t be more different to the previous LondonLand design.
As you can probably imagine (and see from the photos here) it has a mystical, ethereal atmosphere
that will envelop you as you enter. Don’t forget it’s also a chilly -5 degrees in the ice bar, so you’ll also look the part in a cosy fur lined cape and gloves to keep out the cold – like a true Viking.
As well as designing, installing and maintaining ICE BAR London, the PSD Ice Art team also create all of the ice shot glasses used in the bar for delicious cocktails – that’s a staggering 3,000-4,000 ice glasses a week.
A quick pic taken during the build – its a secret staircase deep in the ice…where does it lead?!
The window of ICE BAR London provides an exciting glimpse into the theme inside.
#LondonLand - May 2018-May 2019
In May 2018 we installed the LondonLand theme at ICE BAR London. It was the first time we’d been asked to get involved in this project – actually it was also the first time a British company had made the bar – so we were very very proud indeed.
Take a tour around the LondonLand theme at ICE BAR London in this video…
The PSD Ice Art Team
We did it!!!
This is us, just after we’d completed the first theme. Tired but very happy with the results.
The theme is ‘LondonLand’. It’s a cheeky and playful twist on everyone’s beloved London icons.
The London Black Cab – a national treasure which had to feature in the LondonLand design. It also has a seat inside for a fully immersive experience.
Hear me ROAR!!
A magestic lion with a punky plumage…keep an eye on this one – there is more to him than first meets the eye!
Behind The Scenes
The previous theme for ICE BAR London (which gets updated each year in May) will be familiar to everyone, yet has a modern, stylish and playful twist on reality. It was referred to by visitors as ‘beautiful’, ‘topical’ and feeling ‘British’.
We are incredibly proud to be working with ICE BAR London on such an exciting and truly unique project for a much-loved and popular central London venue. ICE BAR London is based just off Regent Street and attracts huge numbers of visitors a year, so we had to make sure that whatever we created, it was something really impressive to grab people’s attention – as well as something everyone could really enjoy and feel part of.
We significantly increased our studio and production space to accommodate the additional freezers required to store the new ice sculptures for the ice bar – two 40ft freezers to be precise! We completed the build of LondonLand at the end of May 2018, following a very intense week demolishing the existing bar and then installing the new ice bar theme.
It’s the first time a British company have been chosen to design and create the iconic ICE BAR London and also the first time that colour has been used within the ice itself – with dramatic effect.
It’s been truly inspiring to collectively design the vision for the overall look and feel of the bar alongside the creative team at ICE BAR London. We had ideas galore and that has meant we’ve achieved a very visually appealing, immersive and what we hope will be the most cherished and memorable design to date.