The previous theme for ICE BAR London (which gets updated each year in May) will be familiar to everyone, yet has a modern, stylish and playful twist on reality. It was referred to by visitors as ‘beautiful’, ‘topical’ and feeling ‘British’.
We are incredibly proud to be working with ICE BAR London on such an exciting and truly unique project for a much-loved and popular central London venue. ICE BAR London is based just off Regent Street and attracts huge numbers of visitors a year, so we had to make sure that whatever we created, it was something really impressive to grab people’s attention – as well as something everyone could really enjoy and feel part of.
We significantly increased our studio and production space to accommodate the additional freezers required to store the new ice sculptures for the ice bar – two 40ft freezers to be precise! We completed the build of LondonLand at the end of May 2018, following a very intense week demolishing the existing bar and then installing the new ice bar theme.
It’s the first time a British company have been chosen to design and create the iconic ICE BAR London and also the first time that colour has been used within the ice itself – with dramatic effect.
It’s been truly inspiring to collectively design the vision for the overall look and feel of the bar alongside the creative team at ICE BAR London. We had ideas galore and that has meant we’ve achieved a very visually appealing, immersive and what we hope will be the most cherished and memorable design to date.
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