Our friends at Hard Rock Cafe London rocked our world with an incredible request to help them launch their delicious new menu.

They were planning a lavish media event, where special guests had the exclusive opportunity to taste and savour Hard Rock’s new menu before anyone else.

This was big news, as it was the most extensive menu innovation in the company’s history to date.

No pressure there then! So we knew we had to really go all-out on our ice designs and create something exciting, memorable and a true feast for the eyes.

The new menu has over 20 brand new tasty offerings, which include ‘award-winning steak burgers, ‘Instagram-worthy’ milkshakes (we agree!), delicious sliders and customizable shareable appetizers’.

British rock band The Amazons also performed an exclusive set.

Hard Rock Cafe London New Menu Media Launch Ice Bar

A 2m ice bar with guitars – this was used to serve the most delicious cocktails we’ve ever seen! They were adorned with big fluffy clouds of candyfloss on the side…yummy!

Hard Rock Cafe London New Menu Media Launch Ice Sculpture

‘Frozen-in’ whole prawns, oranges and chillies showcased the fresh new menu ideas.

Hard Rock Cafe London New Menu Media Launch Ice Sculpture

We loved making this! A bespoke Milkshake and Smoothie Station made of ice and personalised with ‘Shake That Rock’.

Hard Rock Cafe Meat Display Ice Sculptures

These pics show the meat station with the bespoke personalised Hard Rock Cafe London logo cow ice sculpture and the ‘frozen-in’ ice sculpture in the background

Hard Rock Cafe London New Menu Media Launch Ice Sculpture 1

It’s the perfect combination of delicious, fun food and the wonderful welcoming people that work there. Go and try it out!


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