Following a very busy Christmas and New Years Eve, we were happily straight back in to action with a special request from the Siberian Vodka Company, asking us to assist them with one of their first launch events for ‘Diamond Ice Noble Vodka’ in the UK.
Our main priority was to create something exciting and visually unique for this gem of a brand which reflected its values and integrity as well as providing a totally memorable tasting experience.
After receiving a very specific and detailed brief from our client, we provided sketches and our own creative input resulting in an impressive and glamorous collection of 23 table centres which showcased the brand to full effect.
The centrepieces were hand crafted by our professional team in our ice studio, delivered to The Savoy hotel in London and set up ready for a prestigious charity Gala Dinner for over 200 guests.
Each ice table centre held aloft a 70cl bottle of Diamond Ice Noble Vodka, proudly placed in full view upon a beautiful solitaire ice diamond. Guests were invited to sample the vodka (which is made with Siberian water) using individual shot glasses positioned around each ice sculpture.
The ‘Diamond Ice’ logo was carved (and colour matched) to an exact design into the centrepiece along with a clear visible table number to enable guests to find their seat easily. LED lighting provided the finishing touch adding drama and atmosphere to the beautiful Savoy dining room.
The final result; Our use of ice in such a creative and compelling way enabled Siberian Vodka to promote their product in a meaningful and unforgettable way using three of the five senses – by sight, touch and of course the all important taste experience.
As for us….well we’ve been completely spoilt for life now as we’ll only ever want to drink vodka in this way – served as cold as Siberia and straight from an ice diamond!